Up Front

Spam!  We all hate it, right?  And no, I'm not talking about the canned meat product; I'm talking about the cancerous self serving plague of the internet and our digital world.

Ever wonder what can be done about it?

Well, lots has been done about it already all to varying degrees of effectiveness.  

You know that spam filter on your email?  Well, that hasn't always been there.   Anti-spam laws in North America and Europe and several other regions have gotten more robust and productive.  Internet users worldwide have wised up to the threat of spam and are ever on the lookout for suspicious content that could be spam.  Nevertheless, spam still exists.  Perhaps now more than ever.

The internet has increasingly become where commerce takes place around the world.  Would-be profit makers have flocked to the internet in order to make a buck in the most dishonest and annoying way possible.  

Spam exists in more forms than most of us are aware and it detracts from the honest and productive evolution of the internet and our growing digital world.

So what can we do about it?

Credibility!

If we can make the evaluation of the credibility of internet resources easier for all of us to accomplish, we can weed out the ugly spam.  Spam by its very nature is not credible.  If this lack of credibility is obvious to us, then it won't be as effective.  If its not as effective at making the perpetrator a buck, then slowly it will die out.

The evaluation of credibility is the world's solution to spam.  

So we must continue to  brainstorm how to strengthen the internet credibility movement and bring its importance into the collective consciousness of the digital world.